Nudie Jeans is a Swedish denim brand founded in 2001. The team behind Nudie loves jeans. It is a passion they share with anyone who has to say goodbye to worn-out jeans with pain in their heart. Nudie Jeans uses denim made from 100% organic cotton. Besides denim, only leather can age so beautifully. It is shaped by the wearer into a second skin. Your jeans adapt to your lifestyle. The longer you wear them, the more character they gain. Nudie Jeans' ambition is to produce denim in an environmentally friendly, but also socially responsible way.
A Nudie Jeans pant has its own character
Nudie jeans are a reflection of everyday life. Nudie Jeans was founded by Maria Erixon. She believes that jeans are more than just a piece of clothing. It has its own character, its own soul. Nudie is not inspired by all kinds of new, fleeting trends. The brand wants to produce jeans that can last a long time and are therefore not trend-sensitive. Nudie Jeans is committed to the fair production of their jeans and wants employees to be treated fairly. This ensures that human rights are respected and that employees are paid a fair wage and normal working hours.
Nudie Jeans does its bit for the environment by using organic denim. This denim is produced organically and is therefore better for the environment.
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Arborator Denim Company's roots
1984 "Martin, put your coat on." Ma is already outside. The sandwiches in a paper bag, the thermos filled with coffee. "Come, we must hurry: The clock won't wait for us." It is 4 o'clock, we are driving to the flower auction in Aalsmeer. It's exciting. Every time. There is no time to lose. Literally. The clock determines.